DISCOVERING AND FRAMING REAL-WORLD PROBLEMS

 Here are the 5 problem statements:

1. A finance professional(USER)sets a goal to learn programming languages to pivot into fintech(GOAL)  but faces career stagnation due to insufficient technical skills(PAINPOINT).

In this competitive world,  need more attention to pivot  any programming languages to survive but many professional's faces career stagnation due to lack of  communication and technical skills.

2. An IIT student(USER) goal is to get first rank in the class(GOAL) but due to health issue got second rank(PAINPOINT).

Coming to student life, they will not maintain proper time management and sleep and also eating changes will affect more effect on health .Even though their goal is to get first rank in the class but unable to do due to heath issues 

3. A business man(USER) who wants to spend quality time with his family(GOAL) but unable to spend time due to lack of time management(PAINPOINT).

In this busy life, Every business man will think to spend more time with his family but due to busy  business work schedule and commitments he is unable to spend more time with his family.

4. A mid age business women(USER) who wants to expand her business(GOAL)unable to do due to lack of investment(PAINPOINT) 

In this competitive world every women need to stand by their own. so if she expand her business she need back support like financial support. if there is no support means she unable to do. so many women

not expanding their business due to lack of investment.

5. A mid age person(USER) who enjoys sports wants to save Money for competitions (GOAL)but needs help to track where their money goes(PAINPOINT). 

 

User wants to save money for sports competitions but struggles to track expenses, hindering goal achievement. Utilizing a budgeting tool can help USER monitor spending and allocate funds more efficiently. 

 

Above five Problem Statements I chose the  third problem statement for my Capstone UI/UX Project. Here my Analyses is:

Research Plan: There are two types of research

1. Secondary/Desk Research
2. Primary Research

1.Secondary/Desk Research:
Secondary research refers to the process of gathering information from existing sources such as books, journal articles, reports, and databases, rather than collecting new data through primary research methods like surveys, interviews, or experiments. This research provides us with an understanding of the issues, which offers us a strong base for primary research.

Primary Research: Primary research is undertaken based on the insights received from secondary research. This allows researchers to tailor data collection methods to their specific research questions and objectives. Primary research is of two types

Qualitative research: is a descriptive method where we will be performing in-depth interviews to understand the user goals, pain points, interests and values.

Quantitative research: Based on the insights gained from the qualitative research, we will conduct quantitative research in the form of a survey, which will assist us in learning and validating the data obtained from the qualitative research, as well as providing us with a more comprehensive understanding of the problem or challenges faced.

By  using above data to do affinity mapping, create persona and do empathy mapping.

                                                           

                                                                               THANK YOU