PROBLEM STATEMENTS

 Here are the 5 problem statements:

1. A finance professional(USER)sets a goal to learn programming languages to pivot info fintech(GOAL)  but faces career stagnation due to insufficient technical skills(PAINPOINT).

In this competitive world,  need more attention to pivot  any programming languages to survive but many professional's faces career stagnation due to lack of  communication and technical skills.

2. An IIT student(USER) goal is to get first rank in the class(GOAL) but due to health issue got second rank(PAINPOINT).

Coming to student life, they will not maintain proper time management and sleep and also eating changes will affect more effect on health .Even though their goal is to get first rank in the class but unable to do due to heath issues 

3. A business man(USER) who wants to spend more time with his family(GOAL) but unable to spend time due to engaged with other business meetings(PAINPOINT).

In this busy life, Every business man will think to spend more time with family but due to busy  business work schedule and commitments he unable to spend more time with family.

4. A mid age business women(USER) who wants to expand her business(GOAL)unable to do due to lack of investment(PAINPOINT) 

In this competitive world every women need to stand by their own. so if she expand her business she need back support like financial support. if there is no support means she unable to do. so many women

not expanding their business due to lack of investment.

5. A mid age person(USER) who enjoys sports wants to save Money for competitions (GOAL)but needs help to track where their money goes(PAINPOINT). 

 

USER wants to save money for sports competitions but struggles to track expenses, hindering goal achievement. Utilizing a budgeting tool can help USER monitor spending and allocate funds more efficiently. 

 

Above five Problem Statements I chose the  first problem statement for my Capstone UI/UX Project. Here my Analyses is:

  My Research plan is:

       There are two types of research we have

         1.secondary research

         2.primary research

                      we will discuss one by one

         1.Secondary research:

Secondary research comes in several formats, such as published datasets, reports, and survey responses, and can also be sourced from websites, libraries, and museums.

         2.primary research :

Primary research is data which is obtained first-hand. This means that the researcher conducts the research themselves or commissions the data to be collected on their behalf. Primary research means going directly to the source, rather than relying on pre-existing data samples.

         In primary research we have two types of research:

          1.Qualitative  research:

Qualitative method is used to understand people's beliefs, experiences, attitudes, in-depth interviews, behavior, and interactions. It generates non-numerical data. The integration of qualitative research into intervention studies is a research strategy that is gaining increased attention across disciplines.

          2.Quantitative research:

Quantitative user research is the process of collecting and analyzing objective, numerical data from various types of user testing. Quantitative research utilizes large sample numbers to produce bias-free, measurable data about a user population.

By  using above data to do affinity mapping, create persona and do empathy mapping.

 

                                                                                 THANK YOU