PROBLEM STATEMENTS

 Here are the 5 problem statements:

1. A finance professional(USER)sets a goal to learn programming languages to pivot info fintech(GOAL)  but faces career stagnation due to insufficient technical skills(PAINPOINT).

In this competitive world,  need more attention to pivot  any programming languages to survive but many professional's faces career stagnation due to lack of  communication and technical skills.

2. An IIT student(USER) goal is to get first rank in the class(GOAL) but due to health issue got second rank(PAINPOINT).

Coming to student life, they will not maintain proper time management and sleep and also eating changes will affect more effect on health .Even though their goal is to get first rank in the class but unable to do due to heath issues 

3. A business man(USER) who wants to spend more time with his family(GOAL) but unable to spend time due to engaged with other business meetings(PAINPOINT).

In this busy life, Every business man will think to spend more time with family but due to busy  business work schedule and commitments he unable to spend more time with family.

4. A mid age business women(USER) who wants to expand her business(GOAL)unable to do due to lack of investment(PAINPOINT) 

In this competitive world every women need to stand by their own. so if she expand her business she need back support like financial support. if there is no support means she unable to do. so many women

not expanding their business due to lack of investment.

5. A mid age person(USER) who enjoys sports wants to save Money for competitions (GOAL)but needs help to track where their money goes(PAINPOINT). 

 

USER wants to save money for sports competitions but struggles to track expenses, hindering goal achievement. Utilizing a budgeting tool can help USER monitor spending and allocate funds more efficiently. 

 

Above five Problem Statements I chose the  first problem statement for my Capstone UI/UX Project. Here my Analyses is:

  My Research plan is:

       There are two types of research we have

         1.secondary research

         2.primary research

                      we will discuss one by one

         1.Secondary research:

Secondary research comes in several formats, such as published datasets, reports, and survey responses, and can also be sourced from websites, libraries, and museums.

         2.primary research :

Primary research is data which is obtained first-hand. This means that the researcher conducts the research themselves or commissions the data to be collected on their behalf. Primary research means going directly to the source, rather than relying on pre-existing data samples.

         In primary research we have two types of research:

          1.Qualitative  research:

Qualitative method is used to understand people's beliefs, experiences, attitudes, in-depth interviews, behavior, and interactions. It generates non-numerical data. The integration of qualitative research into intervention studies is a research strategy that is gaining increased attention across disciplines.

          2.Quantitative research:

Quantitative user research is the process of collecting and analyzing objective, numerical data from various types of user testing. Quantitative research utilizes large sample numbers to produce bias-free, measurable data about a user population.

By  using above data to do affinity mapping, create persona and do empathy mapping.

 

                                                                                 THANK YOU

 

          

       

PLASTIC POLLUTION

Confronting the Quintuple Threat:

In the realm of environmental woes, five major challenges emerge:

1.plastic pollution:

Plastic pollution is the tangible and omnipresent nature of plastic pollution that demands our focus, illustrating the profound impact on our surroundings and ecosystems.

2.electronic waste:

Electronic waste is emerging as a serious public health and environmental issue in India. India is the "Third largest electronic waste producer in the world", approximately 2 million tons of e-waste are generated annually and an undisclosed amount of e-waste is imported from other countries around the world.

3.urban air quality:

From contaminating our environment to damaging our health, poor air quality is a major global challenge. No one is immune to the negative effects of air pollution, but many think this shared burden doesn’t affect their lives.

4.water scarcity: 

About two billion people worldwide don’t have access to safe drinking water today , and roughly half of the world’s population is experiencing severe water scarcity for at least part of the year . These numbers are expected to increase, exacerbated by climate change and population growth .

5.food wastage:

In India, 40% of the food wasted is equivalent to nearly 89,000 crore/year. This is equivalent to nearly 1% of the GDP which is depleted in the form of food wastage in India. What might look like a harmless wastage of food deeply impacts the agricultural sector and affects the nation's economy.

In this blog, I would like to share how I decided on an assumptive problem statement for my UI/UX Capstone portfolio project. I started to look around and think about five problems that needed to be resolved, as shown in the above. Among those problems I will go though the plastic pollution as my capstone project.

problem statement:

In the labyrinth of modern-day challenges, plastic pollution casts a vast shadow across our planet, from bustling city streets to the serene depths of the oceans. My journey as a UI/UX design student has led me to confront this issue head-on, revealing its pervasive impact on wildlife, natural habitats, and human health.

Harnessing UI/UX for Environmental Change

As a proponent of UI/UX design, I am convinced that thoughtful design can address and mitigate global issues, including plastic pollution. My capstone project is dedicated to developing digital solutions that facilitate recycling, promote the use of reusable items, and raise awareness about the detrimental effects of plastic pollution.

Our Research Plan

There are two types of research

1. Secondary Research/Desk Research
2. Primary research

1.Secondary Research/Desk Research: In the secondary research, we will be gathering the prior research findings, existing data available, or relevant research information for the capstone project, which includes online research, books, magazines, research reports, and newspapers. This research provides us with a thorough understanding of the issues, which offers us a strong base for our primary research.

2.Primary research: From the insights received from the secondary research, we will be moving on to perform the primary research. Primary research is of two types

   1.Qualitative research 

   2. Quantitative research.

• Qualitative research is a descriptive method where we will be performing in-depth interviews to understand the user’s goals, pain points, interests, and values.
• From the insights received from the qualitative research, we will be performing quantitative research in the form of surveys, which will help us learn and validate the data received from the qualitative research and give us a more broader and thorough understanding of the problem or the challenges faced.          

                                                THANK YOU

Review the understanding of heuristics principles

Overview :

User Experience is one of the hottest topics in day today designer’s life. To make our product success and stand out from our competitors, we should ensure that we are treating our users in the best way. When it comes to modern-day users, who are much familiar with the latest technologies, it’s more than a visually appealing interface. This is where the term User Experience design step in.

We often choose different UX methods for different projects based on its complexity to get the best solutions. 

Among these processes, the heuristic review is one of the useful methods to figure out the usability issues and solving it based on its severity. 

We use ‘usability heuristics’ as guidelines to run this UX process.

In this blog, I am doing analysis about Ecommerce application like  Amazon to find usability errors and level of severity of these application to advanced walkthrough on “Jakob Nielsen’s 10 Usability Heuristics” that are considered as the ideal guidelines for completing a heuristic evaluation. Even though it’s date back to 90s, it’s still relevant and useful.

  The 10 usability heuristics are:

   1.Visibility of system status: 

How well the state of the system is conveyed to its users. Ideally, systems should always keep users informed about what is going on, through appropriate feedback within reasonable time.

For example , the above screen shot of Amazon application, when a customer taps to place an item in the basket, the addition should be visible immediately in the basket at the top of the screen. Visual feedback from the state of the button itself helps too. 

   Suggestion:

As per above screenshot when the customer need to place a single item in the basket, the addition of the items needs to be delete or remove from the cart, so here need a improvement on it.

       Severity rating :1

2. Match Between System and the Real World

The second heuristic emphasizes the importance of designing interfaces that match the users' existing knowledge and mental models. In other words, the system should speak the users' language, using familiar terms, phrases, and concepts. This way, they can easily understand and navigate the system without the need for extensive learning or training.

In the above screenshot for example after add the items in cart need to select the payment methods like how we will pay the money through UPI transaction or debit card or credit card etc.

when will select electronic transaction need to enter card number and name, expiry date etc.

Instead of these if  we can see a help animation/image on the top for the screen.

The users can relate these graphics with a real payment card and fill up the details without any confusion even if they are not familiar with net banking. Here we are making things pretty straight-forward and easier. like bellow screenshot.

       Severity rating :1

3. User Control and freedom

User needs complete control and freedom over the entire system. The system should help them to undo an action that happened by mistake. Frustrating usability issues would never help to retain users. That is how it is becoming one of the important points in this topic.

In the above Amazon screenshot, when we add the item in cart unfortunately here we have a option undo like delete or save for later is best example for user control and freedom.

  Suggestion:

• Clearly label and place your "Exit" or "Cancel" buttons in the user interface so the user quickly understands how to exit or return to a previous stage.

•        Severity rating :1

• 4. Consistency and Standards
• "The next usability heuristic refers to the idea that design elements, such as fonts, colors, buttons, and formats, should be uniform throughout a website or application. In other words, users should not have to relearn how to navigate the site as they move between pages.
• There are 2 types of consistency as mentioned by Jakob Nielsen:

• Internal consistency: Internal consistency: It refers to maintaining consistency within a product or a family of product like Amazon  and amazon prime.

• 
  

• Suggestion :
• In the above Amazon screenshot same brand(Anouk) kurta's  they follow different standards. In simple term, A system or a product should never ever confuse the users by using different words, actions, color design, or situations to derive the same meaning
• External Consistency: for external consistency In amazon website
• when purchasing products. there are guidelines for viewing a product, saving an item for later, and adding an item to the shopping cart these guidelines provide standards.
• 
  
  Best example for external consistency

•        Severity rating :1

• 5: Error prevention: 
• Good error messages are important, but the best designs carefully prevent problems from occurring in the first place. Either eliminate error-prone conditions, or check for them and present users with a confirmation option before they commit to the action.

• There are two types of errors: slips and mistakes

• 
  
  

  In the above Amazon screenshot user need ethnic wear instead off E user search A. So there is no search result its called slips.

• coming to mistakes while making the password for the amazon website during the signup stage, the system guides the user by indicating what should be combination to make strong password.

         Severity rating :1

   

•  6. Recognition Rather Than Recall

• This heuristic emphasizes the importance of making information and actions visible and available in the interface rather than requiring the user to remember them. This heuristic aims to create an interface that is more intuitive and easy to use by reducing cognitive load and memory demands on the user.

  
  

  
• In amazon recently viewed items on its home page, which is an excellent example of recognition rather than recall. This feature makes it easy for users to find items they recently browsed. They can navigate away from the page and toward other products without losing their place on the original page. This lets users easily compare products on amazon and complete purchases faster without having to track down previously-viewed product 

•        Severity rating :0

• 7. Flexibility and Efficiency of Use: 
• Flexible processes can be carried out in different ways, so that people can pick whichever method works for them.
• 
  
  
  
  
• 
  

Amazon many filters are a good example of this heuristic. Users can find the product they want in many different ways depending on their needs, their priorities and the way they use to browse as shown  like above screenshot.

       Severity rating :0

 8. Aesthetic and Minimalist Design

This heuristic recognizes the importance of designing a visually appealing and simple interface. The goal is to create an elegant and functional interface that is not cluttered with unnecessary design elements. These interfaces are easy to navigate and help users focus on the primary task at hand.

Amazon search is a great example of an aesthetic and minimalist design. When users open amazon app they are presented with a simple, uncluttered interface. The white background and minimalistic design allow users to focus on the main task of entering their search query. 

 suggestion:

Limiting the number of colors and fonts on your web page or app will create an interface that looks unified and cohesive.

       Severity rating :1

 

9.Help Users Recognize, Diagnose, and Recover from Errors

Error messages should be expressed in plain language (no error codes), precisely indicate the problem, and constructively suggest a solution.

These error messages should also be presented with visual treatments that will help users notice and recognize them.

Along with the error message, provide suggestions for recovering from the error. This could include providing options or links to help the user fix the problem or seek additional assistance.

Above screenshot is good example for help user from errors.

       Severity rating :0

10. Help and Documentation :

This heuristic design principle recognizes the importance of providing users with adequate help and documentation to assist them when they encounter issues while using your interface. This includes instructional materials, FAQs, user guides, support chat, and other resources that provide additional information about the product or feature set.

As per above screenshot we can connect with customer help service regarding any issue like order and returns as shown in the above any complaint.

       Severity rating :0

 

 Conclusion: 

 As per my analyses amazon ecommerce application         is user friendly interface.

 

         Overall severity rating:1

                                                         Thank you

 

: 

 

 

 

 

DISCOVERING AND FRAMING REAL-WORLD PROBLEMS

 Here are the 5 problem statements:

1. A finance professional(USER)sets a goal to learn programming languages to pivot into fintech(GOAL)  but faces career stagnation due to insufficient technical skills(PAINPOINT).

In this competitive world,  need more attention to pivot  any programming languages to survive but many professional's faces career stagnation due to lack of  communication and technical skills.

2. An IIT student(USER) goal is to get first rank in the class(GOAL) but due to health issue got second rank(PAINPOINT).

Coming to student life, they will not maintain proper time management and sleep and also eating changes will affect more effect on health .Even though their goal is to get first rank in the class but unable to do due to heath issues 

3. A business man(USER) who wants to spend quality time with his family(GOAL) but unable to spend time due to lack of time management(PAINPOINT).

In this busy life, Every business man will think to spend more time with his family but due to busy  business work schedule and commitments he is unable to spend more time with his family.

4. A mid age business women(USER) who wants to expand her business(GOAL)unable to do due to lack of investment(PAINPOINT) 

In this competitive world every women need to stand by their own. so if she expand her business she need back support like financial support. if there is no support means she unable to do. so many women

not expanding their business due to lack of investment.

5. A mid age person(USER) who enjoys sports wants to save Money for competitions (GOAL)but needs help to track where their money goes(PAINPOINT). 

 

User wants to save money for sports competitions but struggles to track expenses, hindering goal achievement. Utilizing a budgeting tool can help USER monitor spending and allocate funds more efficiently. 

 

Above five Problem Statements I chose the  third problem statement for my Capstone UI/UX Project. Here my Analyses is:

Research Plan: There are two types of research

1. Secondary/Desk Research
2. Primary Research

1.Secondary/Desk Research:
Secondary research refers to the process of gathering information from existing sources such as books, journal articles, reports, and databases, rather than collecting new data through primary research methods like surveys, interviews, or experiments. This research provides us with an understanding of the issues, which offers us a strong base for primary research.

Primary Research: Primary research is undertaken based on the insights received from secondary research. This allows researchers to tailor data collection methods to their specific research questions and objectives. Primary research is of two types

Qualitative research: is a descriptive method where we will be performing in-depth interviews to understand the user goals, pain points, interests and values.

Quantitative research: Based on the insights gained from the qualitative research, we will conduct quantitative research in the form of a survey, which will assist us in learning and validating the data obtained from the qualitative research, as well as providing us with a more comprehensive understanding of the problem or challenges faced.

By  using above data to do affinity mapping, create persona and do empathy mapping.

                                                           

                                                                               THANK YOU